I have always been interested in what happens when people and technology meet. How such different languages, intentions and needs manage to share the same space and produce an interaction that makes sense. For me, that space is where Design happens.
What keeps me interested is that this encounter is never the same. People change, contexts change and technology keeps creating new forms of interaction. Screens, voice, code and AI are means. What keeps moving me is understanding these relationships and imagining how they could work better.
I am a designer and researcher, and I like being close to things while they are still taking shape. I am curious about new technologies and the possibilities they open up for Design. Sometimes that means researching, prototyping or designing an interface; other times, experimenting with new AIs and their uses, methods and processes, or simply looking at a problem in a different way. I like taking complexity apart and rearranging the pieces until I find something that makes sense.
How did I get here?
My godparents gave me my first video game, a Super Nintendo. I think that is where my curiosity for technology began. Then came VCRs, the first computer and the urge to understand how all those things worked.
Online, I got into the world of RPGs in Orkut communities. I started making edits for my posts and learned a bit of HTML to make them more interesting.
I didn’t know it back then, but that was my first contact with Design.
When Design became a choice
I chose to study Design at PUC-Rio, and that is where I began turning my curiosity for technology into projects and research. I was also a teaching assistant for over a year at the Photography Lab and in Project 3, one of the core courses of the Design program.
At LIFE, the physical and experimental interfaces lab, I worked on research and development using HTML, CSS and JavaScript.
I created Rever Vargas, a project of my own recognized by FAPERJ’s Prioridade Rio grant.
Then came the first job
At YDreams I had my first professional experience with UX, visual communication and technology, working on projects for clients such as Ipiranga, Ambev and Bradesco Next.
It was the beginning of my career and also my first contact with digital projects made for real people and brands, outside the university.
I decided to make my own way
After YDreams, I founded Estúdio Três. For a little over a year, I worked between UX and Branding, managing projects and clients such as ColaboraAmerica and Raccord Produções.
Having a studio so early put me on the other side of Design: besides creating, I had to learn to run projects, talk to clients and take responsibility for the work as a whole.
Discovering Product Design
At MJV, I started working more directly with Product Design in a consulting environment. I worked on projects for Telecine, Bradesco Saúde and Portugal’s Novo Banco, moving between media, health and financial services.
Constantly changing contexts taught me to step into problems I didn’t know yet, quickly understand the business and the people involved, and turn that learning into product.
Product got bigger
At Itaú, Product Design took on another scale. I worked on B2B products for backoffice operations and B2C in Pensions, navigating between people’s needs, business rules and the complexity of a large financial institution.
I also took on leadership responsibilities, helping spread Product and Design culture among stakeholders and leading two other designers.
My work changed scale too
At Suzano, I worked on different products at the same time and expanded my leadership role. I led up to three projects at once, managing designers, running 1:1s and working with different teams and stakeholders.
My work extended from experiences to the systems, processes and people that helped build them.
I led the Broto Design System, which cut Design time by 50% and contributed to a 25% reduction in time-to-market.
A new perspective on health
At Aché, I worked on digital products for healthcare professionals, leading Delivery and following solutions from design to their evolution after launch.
It was a context where the quality bar and responsibility for what went live weighed on every decision.
The work contributed to a 1% increase in lead capture and to CSAT going from 2.4 to 3.5.
AI started changing how I work
At Beep, I kept working on complex product and operations problems, but AI began to take a different place in my Design process. I started using it in a more structured way to explore possibilities, organize problems and bring ideas to life faster.
It was in this context that I developed projects such as the Control Tower and also led the work on reducing claim denials.
26 stages, 8 subprocesses and five workshops reduced the claim denial rate from almost 8% to 0.9%, with an estimated impact of over R$ 1 million per year.
Read the article on MediumExpanding the reach of Design
At Clyvo, my Staff role was cross-cutting across different squads and areas, in an AI-based health product. Beyond evolving the product experiences, part of my work was helping mature the Design practice itself in a startup context.
I led two designers and worked on structuring processes, documentation and the foundations of a new Design System, working closely with Product, Engineering, AI and Customer Success.
A role that combined product, people and structure to give Design more scale.
Résumé and e-mail